According to their website, Ride Responsibly™ was established in 2015 by the National Limousine Association (NLA) and seeks to enlighten and inform the public in an effort to ensure safer ground transportation, as well as corporate responsibility for the rights and well-being of private ground transportation drivers. The campaign bridges an industry-wide gap between the rights of passengers and drivers and the responsibility of service providers.
Until all private ground transportation service providers are held to the same regulatory, safety and employment standards, it is Ride Responsibly’s mission to shed light on the horrific and troubling incidents involving ride-hailing application services, including acts of violence, sexual assault, unsafe/unlicensed operation of a vehicle and many others, which could be combatted with safety and legislative measures.
Their current PSA awareness campaign focusses on safety issues concerning TNC’s such as Uber and Lyft. Pamela Anderson has been a strong ally and has been chosen as the face of the campaign because of her past experiences with sexual abuse.
During the International LCT Show in Las Vegas, Pamela spoke about her partnership with the NLA, the success of their PSA and her concerns about the state of ride-hailing. Following her address, she shed some light on the state of the industry and demanded a call to action, urging everyone to open their eyes to the dangerous business practices of ride-hail apps. Prior to the show, the NLA hosted an online auction for signed photographs with Pamela Anderson. Five auction winners got the opportunity to meet Pamela for a brief photo opp during the tradeshow. One of the lucky 5 winners was Universal Limousine’s President, Marc Sievers!
We are thankful to the NLA and Ride Responsibly for all the hard work they are doing to keep our clients safe. We are proud to support such an honorable cause.